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Dominick Murray

Maryland Department of Business & Economic Development Secretary Dominick Murray

Dominick Murray is Secretary of the Department of Business & Economic Development.

Maryland is a great place to start, run and grow a business. The parade of business friendliness reports published every year sometimes clouds that fact, but it does not change it.

The secret to Maryland’s success is simple — a highly skilled workforce, world-class research facilities, a core of high-tech industries and a growing community of entrepreneurs who are pushing the boundaries of the life sciences, cybersecurity, information technology, green energy and advanced manufacturing. And as a people, we are committed to making the smart, targeted investments to build on our strengths, shore up our weaknesses and make the future even brighter for our children and theirs.

Those investments are already paying off.

Maryland has recovered 97 percent of the jobs that were lost during the recession, compared to only 67 percent for the nation as a whole.  In the first quarter of this year, Maryland created 22,000 jobs at the fastest rate in the region and the fourth-fastest rate in the nation.  Maryland’s dynamic private sector led that job growth, creating more than 92% of our new jobs.  Maryland’s unemployment rate is at a four-year low for the second consecutive month.

Maryland is the unquestioned epicenter of cybersecurity, a distinction reinforced by the recent announcement of partnerships between the state, federal government and industry leaders Intel, Cisco, McAfee, and others in the National Cybersecurity Center of Excellence. The state is also a hub of life sciences innovation and discovery, home to the 2nd-largest per-capita cluster of bioscience companies in the country.  We created more STEM jobs than all but five other states in the nation over the past decade.

Recently, Chief Executive magazine ranked Maryland No. 41 in its “Best & Worst States for Business Report.” The ranking is disappointing. But, it deserves context.

Just a week earlier, the U.S. Chamber of Commerce, hardly a mouthpiece for Democratic administrations, released its annual “Enterprising States” report ranking Maryland #1 for Entrepreneurship and Innovation for the second year in a row.  The Chamber has also ranked Maryland in the Top Ten for Growth and Economic Performance every year since they began publishing the study. The Milken Institute ranks our State #1 in research and development per capita and #2 for science and technology assets.  The nonpartisan group The States Project says we’re #2 for economic opportunity and the Information Technology and Innovation Foundation ranks us among the five states best positioned to succeed in the new economy.

While taxes are a frequent point of comparison between states, Marylanders have the 3rd-lowest state and local tax burden, adjusted for income, according to the non-partisan Federal Funds Information for States. The Council on State Taxation’s 2012 report found state and local business tax revenue was just 3.8 percent of private sector gross state product, the sixth-lowest rate in the country. And Maryland has still managed to make record investments in education, infrastructure and entrepreneurs. Our schools have been ranked No. 1 in the country for five years running by Education Week and we have done more than any other state in the nation to hold down the cost of college tuition according to The College Board.  Maryland boasts a high quality of life and we are making new investments in our highways, bridges, trains, buses, port and airport so people spend less time on the road and more time where they actually want to be.

Last year, the State embarked on the largest venture capital initiative in its history. Through the innovative InvestMaryland program, Maryland raised a record $84 million to invest in promising, young companies. These are the companies developing the next generation of products and services that will cement Maryland’s place as an economic force, and a leader in innovation, discovery and prosperity.  This Legislative Session, under Governor O’Malley’s leadership, we chose to expand our biotechnology and R & D tax credits, create a new cyber tax credit and streamline our public-private partnership process to encourage private investment in Maryland’s infrastructure.

Maryland is committed to making this State both the best place to live, and for businesses large and small to thrive. Together with our community of hard-working and innovative business owners, we can make that a reality. And as groups like the U.S. Chamber of Commerce, Fast Company and the Milken Institute recognize, we are well on our way.

Andy Malis

Andy Malis is president of Baltimore-based MGH.

MDBIZ News features weekly expert advice to assist you in running your small business. Follow Maryland small business posts here. 

Andy Malis is the president of Baltimore-based MGH, Inc., one of the region’s largest integrated marketing firms and the brains behind the creative promotion of Maryland mainstays, ranging from Old Bay seasoning to Ocean City.

MDBIZ News asked him about low-cost ideas for Maryland’s small business owners. Malis contributed the following:

Whether you’re an entrepreneur trying to get your company off the ground or a veteran businessperson looking to be as efficient as possible with your marketing spend, here are ten strategies that can help boost your business and maximize your advertising dollars.

1) Be the customer

Audit every piece of customer communication from your customers’ point of view. Today’s marketplace is cluttered like never before — from radio and TV, to direct mail and endless Web advertisements. Not to mention, shorter attention spans and time pressures add to the distraction. BUT, if your message is simple, focused and pertinent to your target audience, you will reach them.

2) Measure as much as possible

Most advertisers have no idea if their advertising is working. You may experience increased traffic and sales, but is it from your advertising? And if so, from what specifically? Develop ways to measure the effectiveness of your advertising by using targeted promotion codes, unique website addresses and different phone numbers — which all allow you to track customer response.

3) Ignore your competitors. Know your audience

Just because a company in your area — or even a competitor — is running a lot of radio advertising, for example, it doesn’t mean you should do the same. What if your core customer is a television viewer? Does your product need to be seen to be appreciated? What time of day is your customer watching TV, or what magazines are they reading? Are they a busy professional or a retiree? Know whom you’re talking to, and that will tell you how to reach them.

4) Be easily found

Seventy-seven percent of all Internet searches are just looking for your address, business hours or other basic contact information. Don’t hide it. Not everyone enters your website from your homepage, so make sure that information is on every page.

5) Don’t forget mobile

According to a recent study by Google, 61 percent of consumers say they’ll abandon your site immediately if it’s not mobile-friendly. Look at your website on your smartphone. Can you read it? If not, your potential customers can’t either. You could be losing out on revenue if you’re not creating a great mobile experience for users.

6) Relentlessly pursue the interested

Anyone who contacts you is gold. How are you following up? Use technology to stay in front of them. For example, you should be retargeting your website visitors. Retargeting is a form of online advertising that keeps your brand in front of bounced traffic after users leave your website. After a visitor has left your page, he or she will be served up your ads later on—keeping your business top of mind.

7) Actively manage your online reputation

A recent survey found that 72 percent of consumers trust online reviews as much as personal recommendations. Google your business name followed by the word “reviews.” Read what comes up. Is it good? Bad? You must monitor what’s being said about your company and respond to complaints. First, make sure you company is registered with online directories such as Yelp, Google Places, Bing Local, Yahoo Local, and BBB. Second, start a program that asks your customers to post reviews. A one-star increase in Yelp reviews has been associated with a 4 to 9 percent increase in sales.

8) Get noticed

Implement high-impact tactics to get famous fast. Bigger and fewer is always better than lots of smaller. For example, one full-page ad will get you more than four quarter page ads. Most buying decisions are emotional, not rational. Don’t get lost in facts. Facts support the need your product or service is fulfilling.

9) Create happy customers and they’ll do your advertising for you

Play to the front row and make your raving fans “lunatics.” Go above and beyond in customer service and make sure that it permeates every touch point of the customer experience. Mystery shop your store to uncover any potential problems and create an environment that customers want to return to — and have their friends experience.

10) Smaller = Faster

If you’re competing with larger or national competitors, use your size to your advantage. Most national companies are notoriously bad at local marketing. Most large companies are slow to act. You can quickly respond to local market conditions and change your plans fast. You can OWN the local market and leave them in the dust.

Advertising doesn’t have to be expensive to be effective. And above all, it shouldn’t break the bank. Successful advertising, whether on a big or small scale, is simply about reaching your customers with the right message in the right medium, and sometimes at the right time. Before implementing your next advertising campaign, take a step back and review which of these cost-effective advertising methods may make the most sense for your business.

mlop_sidebarLooking for an innovative state to grow your business?

Fast Company magazine recently ranked Maryland third in innovation, based on a combination of labor statistics, entrepreneurial activity, the health and growth rate of Startup America Partnership members and other indicators.

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Maryland farmer

Maryland farmers are especially at risk for costly legal battles.

Maryland’s farming industry employs roughly 350,000 people. Among them, few have law degrees and even fewer may be fully aware of their options when facing a lawsuit.

In an effort to protect the state’s farmers from costly legal debacles, academics are planning a study to determine which services or clinics would be most beneficial to farmers seeking legal guidance, The Associated Press reports.

Funding for the study was approved by the state legislature in 2012, in response to a suit against Maryland chicken farmers by Waterkeeper Alliance, which alleged water contamination. A judge eventually ruled in favor of the farmers, the article stated.

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Behind the scenes of "Veep"

HBO’s “Veep” was filmed in Maryland and benefitted from an industry tax credit.

During an episode of the popular Netflix series “House of Cards,” a female character angrily throws a framed picture.

Watching that moment from their living room, Bill and Susan Decker couldn’t help but smile as the actress broke their custom-designed product. The husband and wife are co-owners of Furst Bros., a historic Baltimore framing company, and they are among thousands of Marylanders who have benefited from the state’s growing film industry, many of them small businesses not directly associated with the film production business

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Maryland’s three casinos generated  $58,048,394 in March, with more than 75 percent of total revenue coming from Maryland Live! Casino in Hanover, the Maryland Lottery and Gaming Control Agency announced.

  • Maryland Live! Casino generated $44,613,545 in March, about $348 per slot machine, per day.
  • Hollywood Casino Perryville, which carries both slot machines and table games, generated  $9,486,110 in March, about $225 per slot machine, per day, $3,659 for banking table games and $1,296.94 for non-banking table games.
  • The Casino at Ocean Downs generated $3,948,739 in March, about $159 per slot machine, per day.

Maryland Live! Casino hopes to further increase revenue by introducing table games, which are planned to debut on April 11.

The Baltimore Business Journal reported March’s total revenue as record breaking, as the previous high was $48 million in July 2012.

Additional charts and figures on Maryland’s casinos are available here.

Giant Food

Giant Food ranks among Maryland’s biggest employers.

Whether you’re seeking employment, or simply trying to navigate the market’s biggest players, it’s helpful to know who’s employing the greatest number of Marylanders.

Compiled by the Maryland Department of Business & Economic Development, the following chart includes a range of private companies, educational institutions and federal government agencies. Chances are, there’s someone in your neighborhood, social circle or even your own family working at one of these places.

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Maryland’s economy continued its streak of strong job growth as employers added 10,500 workers in February, according to figures released today by the Department of Labor, Licensing and Regulation.

Find details on the jobs report from January 2013 here.

As has been the case through most of the rebound from the Great Recession, Maryland’s private sector led the way, adding 6,000 jobs last month, an increase of 0.3 percent. Overall job growth was 0.4 percent, twice the national average of 0.2 percent.

The unemployment rate fell to 6.6 percent, down from 6.7 percent in January. The national rate was a full point higher.

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Dorchester County Tech Park

Innovation Crossroads is the planned anchor tenant of the Regional Technology Park.

Tech entrepreneurs will soon find a new home at Innovation Crossroads, the Eastern Shore’s first, full-service business incubator.

Gov. Martin O’Malley and the department of public works recently approved $1.2 million in funding from the Maryland Department of Business and Economic Development for construction of the incubator, the Dorchester County Council announced on Tuesday.

Innovation Crossroads is the planned anchor tenant of the newly constructed Cambridge-based Regional Technology Park.

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Maryland Department of Business & Economic Development Secretary Dominick Murray sat down with Washington, D.C.-based ABC7 WJLA News Sunday morning to share his vision for Maryland’s continued recovery and update the region on the department’s innovative programs.

Business reporter Rebecca Cooper Dupin spoke with Murray about the perceived rivalry between Maryland and Virginia. The secretary responded that both states are working toward the region’s overall prosperity.

“Maryland and Virginia are very close. The people in your audience, and the people drinking coffee at home now, want to know that this region is doing better. Certainly, there’s a competition between these two rival states—let’s call it a co-opetition—and that’s good if it helps everyone to stay on task and do their jobs well. In Maryland, we brought in 32,000 jobs last year. Virginia had a little less than that, but I really don’t want to concentrate on that as much as what we can do for your viewers at home to make sure they have gainful employment, so we can help business owners create wealth for them and their employees,” Murray said.

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“Twenty-seven percent of companies surveyed—that is getting close to one third—say that they are more likely to hire someone who is multilingual, and the reports are when those individuals are multilingual, they earn about 10 percent more.”

Baltimore County Public Schools Superintendent Dallas Dance on staying competitive with foreign language education

Maryland is a top green state

Maryland ranked among the nation’s greenest states in 2011.

By Jim Palma, Senior Manager, Research and Information, Department of Business and Economic Development

Maryland’s workforce was more “green” than all but five other states and the nation’s capital in 2011, according to data released Tuesday by the U.S. Bureau of Labor Statistics.

The second annual (and final) Green Goods and Services Survey, which measured jobs in green services and goods production, found almost 92,000 Maryland workers held such jobs. Green jobs accounted for 3.7 percent of all jobs in the state. With an 18.3 percent growth rate from 2010, Maryland also had the largest percentage increase in green jobs of any state in the nation, including the District of Columbia.

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