Less than seven months before city streets are transformed into a 12-turn, two-mile IndyCar racetrack, Grand Prix of Baltimore planners are drumming up excitement with a new logo and tagline.
The former “Festival of Speed” will now be known as a “Celebration of Acceleration.” The new tagline is accompanied by an enhanced website and social media presence, as well as a new logo with “cleaner graphic
elements for improved legibility and reproduction,” race planners announced this week in a statement.
“We’re pleased to introduce a new look and feel for the Grand Prix of Baltimore presented by SRT,” stated Debbie Bell, vice president of sales and marketing for Race On, which is promoting the event. “Our Celebration of Acceleration tagline perfectly captures the spirit of the event, and our redesigned website is the ideal platform to keep fans up to speed on Grand Prix details as they are announced.”
The third annual race is scheduled for Labor Day weekend, between Aug. 30 and Sept. 1.